The website of a new campaign called ‘Aluminium Closures – Turn 360, launched last month, and is designed to enhance general awareness of the benefits of aluminium closures for wine.
The campaign, organized through the European Aluminium Foil Association (EAFA), presents the benefits of aluminium closures compared to other wine closure systems. Aluminium Closure benefits include improvements in taste and quality, sustainability and recycling, convenience, technology, cost efficiency and design.
“Aluminium closures are a ‘seal of quality’, not just from the viewpoint of the wine’s flavour, but also from the aspects of sustainability, convenience, and cost efficiency,” explains Fanco Bove, Chairman of EAFA Closures Group. “This is the core of the communication campaign”.
The website, which is available in 5 different languages, is available on www.aluminium-closures.org.back