Bud Light partnered with Alcoa to launch a new "Cool Twist" reclosable aluminium bottle.
Based on Alcoa's patented bottle technology, the bottle uses Alcoa's aluminium sheet and carries the Alcoa logo.
"Using our innovation, technology and full product support, Alcoa consistently partners with customers to help them bring differentiated products to the market," said Andrey Donets, President of Alcoa Global Packaging.
"We partnered with Alcoa to leverage their insights and skill to develop a package that combined both form and function, and we achieved that with the 'Cool Twist' bottle," said Pat McGauley, vice president, Innovations, Anheuser-Busch. "Not only does the 'Cool Twist' bottle have a sleek, innovative design, but it feels colder."
Budweiser is sold in over 80 countries around the world.
Source: The Wall Street Journalback