African Beer Brand Shifts to Aluminium

The African beer brand Skol has moved into Impact Bottles made by Ball Packaging Europe to market its Skol Platinum beer in Rwanda.

Printed in eight different colours, the longneck aluminium flask benefits from the decorative function of aluminium. The pack itself protects the product from light and air and keeps content fresh.

As with all aluminium, the Impact Bottle is recyclable, light, cannot shutter, chills fast and feels cool.

“Our Impact Bottles have a premium appeal,” says Adriana Escobar, product manager at Ball. “In addition they are absolutely lightproof and act as a shield for sensitive beverages, protecting the quality of the product perfectly and hence allowing the consumer to indulge in a thorough brand experience.”

For further information on the benefits of aluminium used in packaging, please visit The Aluminium Story.

Source: The Drinks Report